Outsiders Social Club
Brand Development
The founders of Outsiders Social Club came to me with their concept - a social club, co-working space, and cafe for creators, dedicated to amplifying minority voices. They knew they wanted it to feel modern but elevated, so I leaned into classic fonts paired with illustrated imagery. Their brand came together beautifully and really speaks to what they are doing!
Website Design
For the Outsiders Social Club website, we had a few main objectives: it needed to educate the community about their concept, sell memberships, and provide a robust members-only site that is exclusively accessible to club patrons. Using the “member site” features available on Squarespace I was able to create not just one member portal, but three different versions, available based on the customer’s membership tier. This makes for a beautiful, dynamic, and functional website!
Creative Direction, art & copy: Rachel Secka
Website Design: Rachel Secka